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            北京商務研修學院
            電子商務學院  

                電子商務學院是北京商務研修學院的核心專業學院。2000年,嚴華翀院長在全國各地舉辦電子商務培訓,培訓來自全國各地的電商兩萬多人。自2007年電子商務學院開辦以來,培養了各類電子商務人才近萬名,嚴華翀院長由此被授予“中國電子商務第一人”。

            電子商務學院擁有一支來自一線電商,實踐經驗豐富、理論基礎深厚,年富力強、認真負責的雙師型教師隊伍。電子商務學院校企聯辦,課程體系、教學方法依托市場需求改革創新,所開設的專業均以企業需求為導向,以崗位要求為標準,以高薪就業為目標。

            【專業設置】

            本院設置電子商務、新媒體營銷、互聯網創意設計、物流信息化四個專業。

            培養目標

            電子商務學院培養和造就適應電商時代的網絡零售市場與跨境電子商務發展需要,能從事電子商務平臺開發與網站設計、建設的技術類人才與網絡營銷、國際貿易、客戶管理等商務類人才,以及從事電商平臺綜合管理的高層次管理人才。

            核心課程

            電子商務原理與實務、企業信息化與電子商務、電子商務物流管理、市場營銷實習、網絡營銷、商務網站開發、ERP實務應用訓練、電子商務模擬訓練。

            學制

            電子商務學院為本科學歷,學習年限為4—5年。

            招生對象

            高中畢業生,中專、技校、職高畢業生以及同等學歷者。初中畢業生經考試成績合格也可錄取。

            學歷證書與職業資格證書

            本專業屬于國家學歷考試和職業資格證書考試相結合的課程類型。學生參加電子商務專業成人高等教育國家考試,考試成績合格,頒發國家承認的電子商務專業大學本科畢業證書,教育部高教學生信息網查詢。學生同時參加助理電子商務師、網絡營銷師、網頁設計師、助理物流師職業資格證書考試,考試成績合格,取得相關職業資格證書。

            就業前景

            電子商務企業飛速發展,除天貓商城、京東商城、蘇寧易購、唯品會;亞馬遜中國、當當網、國美電商、1號店等知名電商外,在國家大力推行“互聯網+”的行動計劃下,各行業的大、中、小企業正步入電子商務行列,急需電子商務人才,電子商務就業前景非常廣闊。

            電子商務學院的學生剛入行時,每月薪資平均在五千元左右,工作一年后能上升到六至八千元左右,而主管級別的可達到一萬二元以上。

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