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            紅星集團電商銷售部總監周亞龍來我學院授課

             8月31日上午,紅星集團銷售部總監周亞龍一行來我院校參觀并給學生授課,學院副院長文建軍、辦公室主任劉惠敏出席熱情接待來訪人員。課堂上,周總監首先介紹當下火熱的電商和電商的存在價值,電商主要以四個要素和三個基本原則組成,四要素:商城、消費者、產品、物流。原則:⒈買賣:各大網絡平臺為消費者提供質優價廉的商品,吸引消費者購買的同時促使更多商家的入駐,⒉合作:與物流公司建立合作關系,為消費者的購買行為提供最終保障,這是電商運營的硬性條件之一,⒊服務:電商三要素之一的物流主要是為消費者提供購買服務,從而實現再一次的交易。

             電子商務存在價值就是讓消費者通過網絡在網上購物網上支付,節省了客戶與企業的時間和空間,大大提高了交易效率,特別對于工作忙碌的上班族,也大量節省了其寶貴時間。在消費者信息多元化的 21 世紀,可以通過足不出戶的網絡渠道,如百度微購、淘寶、新蛋等了解本地商場商品信息,然后再享受現場購物樂趣,已經成為消費者習慣。

             

                           

                                                      授課現場

             在聽完課后,我校學生就電子商務領域提出問題,周總監一一給與解答,同學們表現出極大的興趣與關注度。隨后,周總監表示很愿意經常來我校給學生講解有關電商的知識。

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